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Index > M - Pg. 266

266 Breakthrough Branding design. See Design(s) elements of, 93­94 importance of, 94 logo. See Logo Lorentzon, Martin, 82 Loro Piana family, 66 Lost in a strange land story, 188­190 Louboutin, Christian, 78, 102­103 Love story, 193­194 Low-key branding, 151­152 Low-visibility tactics, 215­216 Loyalty, 129­130, 149 Luck, 217­218, 236­238 Lululemon, 77, 104­105 Lux soap, 59 M Ma, Jack, 75 Mackey, John, xiv, 35 Madhok, Michelle, 185­186 LaMagna, Dal, 208­209 Landing team, 168­169 Lands' End, 235 Larson, Steig, 107 Las Vegas, 4, 85 Laughter, 144 Le Cordon Bleu, 64 Leader(s) defensive role of, 53 empowering of employees by, 26 entrepreneurs as, 25­26 positive impressions created by, 37 Leader, Lindon, 97 Leader entrepreneur, 240­241 Leader positioning, 52­53 Leadership, 52, 216­217 Leadership brand, 240­241 Lee, Sandra, 6 Lee, Young, 108 Li, Robin, 58