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Index > O - Pg. 267

Index Mateschitz, Dietrich, 51­52 Maverick positioning, 54­55 Maybank, Alexis, 12 McCollough, Jack, 79 McDonald's, 37, 78, 113, 164, 229 McDougall, Christopher, 234 McFerson, Zanna, 55­56 Media engagement in, 142­143 new, 119­120, 133 pitching stories to, 152­153 "read-only," 119­120 "read-write," 119­120 seeking of, 207­208 social, 119, 125, 151, 153­154 traditional types of, 117­118 transformation of, 117­118 Mediagenic, 207­208 Mehta, Sonny, 107­108 Melt, The, 81­82 Mullany, David, 106 Mullany, Stephen, 106 Mumm, 85 Murrell, Jerry, 229­230 Music, 109, 113 Mycoskie, Blake, 63 267 N Nalebuff, Barry, 14­15 Name. See Brand name Nassif, Monica, 103­104 Negative reputation, 211 Negative reviews, 132 Nestlé, 107 Net effective reach, 155 Net-a-Porter, 52 Netflix, 40­41, 129 Networking advisory board, 205 description of, 201