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Index > P - Pg. 268

268 Breakthrough Branding cyberbranding, 119­123, 133, 154­156, 223 definition of, 116 emotional content, 117 endorsements, 205­206, 212­213 engagement branding, 129­130 media for. See Media pass-alongs, 116­117, 143­144 social media for, xv, 119, 125, 151, 153­155. See also specific media touchpoints, 27, 125­127 Pincus, Mark, 77, 232 Pinkberry, 61, 108 Pitch body language during, 173 business, 182­184 clicking with audience, 174­177 competence in, 172­173 elevator, 184 ending of, 199 Outside-in thinking, 38­39, 152, 179 Overton, David, 228­229 OWN, 35 Oxygen, 77 P Packaging description of, 94­95 design of, 104­105 emotional reactions associated with, 95 power of, 103­104 Page, Larry, 57, 193 Paltrow, Gwyneth, 60 Parable, 194­195 Parinello, Al, 238 Parker, Sean, 80 Parsons The New School for Design, 79 Partnerships, 14­15 Party Pieces, 17 Pass-alongs, 116­117, 143­144