notes Introduction 1. Ellen Byron, "Diaper Gripes Grow Louder for P&G," The Wall Street Journal, May 14, 2010. Chapter 1 1. Jim Stenger, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies (New York: Crown Business, 2011). 2. http://www.youtube.com/watch?v=iw4BDdoTTcQ for Paul Bloom and his TED talk, "The Origins of Pleasure"; see also his book: Paul Bloom, How Pleasure Works (New York: Norton, 2010). 3. Sandra Lee Semi-Homemade, accessed October 23, 2011, www.semihome- made.com 4. Dinah Eng, "The Creative Spark Behind the Viking Oven," Fortune, January 17, 2011, 46. 5. Colleen Debase, "Launching Gilt Groupe, A Fashionable Enterprise," The Wall Street Journal, December 12, 2010. 6. Tony Hsieh, Delivering Happiness (New York: Business Plus, 2010). 7. Jessica Shamboru, "The Honest Tea Guys Look Back," Fortune, July 26, 2010, http://money.cnn.com/2010/07/21/smallbusiness/honest_tea_guys_look _back.fortune/index.htm. 8. Elizabeth Olson, "Can Honest Tea Say No to Coke, Its Biggest Investor?" The New York Times, July 10, 2010. 9. Daniele Douglas, "Coke Buys Bethesda's Honest Tea," The Washington Post, March 1, 2011. 10. Susan Berfield, "Forever 21's Fast (and Loose) Fashion Empire," Bloomberg Businessweek, January 24­30, 2011, 91­96. 11. Party Pieces, accessed October 23, 2011, www.partypieces.co.uk. 12. David Kirkpatrick, "Twitter Was Act One," Vanity Fair, April 2011, http:// www.vanityfair.com/business/features/2011/04/jack-dorsey-201104. 249