Chapter 10 The deeper FACTS Though some say it is useless to accept responsibility for the calamities and toxicities of the world, taking such responsi- bility might put us on the road to the Way. (Tao Te Ching, Verse 78) In this chapter we lift our sights to look beyond immediate, prac- tical applications of the FACTS approach in the business world to explore deeper, broader questions regarding the relevance of this model to future trends in society at large. In so doing we shift from the language of support and challenge to that of free- dom and responsibility. These words may provoke you into think- ing that we are about to make ideological or even political points. This is not our intention; we remain focused on behaviors not