CHALLENGING COACHING driven by your value of loyalty, or your value of personal growth?" Consider which value is of the greatest magnitude, which value is the prime motivating force, and use that to guide the decision to act. If the number one value is maintained, tension will decrease. The coach can also ask the coachee to think of a third way: "You say that you can either have personal growth or be loyal, can you replace `or' in that statement and use `and'? How you can have personal growth and be loyal at the same time?" In addition, val- ues change as we mature and life experiences influence us, so this tension may highlight an unrecognized change in beliefs. The coach is using the tension to help the coachee face the facts and speak their truth. True transformation