Foreword by Sir John Whitmore T his is a book that questions the role and responsibility of coaches generally. Its title suggests that executive coaches could be more courageous and do more to warn about, help, or even avert the challenges faced by their clients. Through its contents, John and Ian aim to upgrade the skills and thereby the confidence of existing coaches--for all too often we shrink from challenging our clients when in fact a challenge would be both appreciated and beneficial. Understanding that the roots of business coaching lie in the progressive psychology of Carl Rogers and Gerard Egan and are therapy based is important if one wants to fully understand the impact of workplace coaching and also to recognize the limitations of this heritage; that is, not all of the person-centered counsel-