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Chapter 7. Tips for Snapping up Retail B... > CVs (Résumés) and Cover Letters

CVs (Résumés) and Cover Letters

A potential employer spends on average 15 minutes looking through a candidate’s cover letter and résumé. Like a good commercial, it is essential that these two marketing tools have high production values, perfect editing and compelling content. And they have to convey a candidate’s message clearly and succinctly.

There is a notion among candidates that a CV (résumé) and cover letter are two separate documents, but in reality they are two components of one presentation, and hence they should be packaged as such.


  

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