1 WHY DO WE WANT A SOCIAL MEDIA STRATEGY?

Implementing a social media strategy in your organisation will dramatically change the way you do business.

If you want to connect with your customers and discover what they think about your brand, social media will help. If you want to change perceptions about your company, or improve your customer service, social media will help. If you want to find out who the influencers and advocates are and get them to broadcast your message on your behalf, then social media will identify the key people in your network whom you should engage with. For you as an individual, if you want to be strategic in your networking goals and you intend to extend your connections by meeting more people, social media will help you reach more people than you ever thought was possible.