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Appendix B. Business plan outline
Appendix B. Business plan outline
Executive Summary
Table of Contents
Analysis of the Idea and Business Opportunity
Description of the idea
Why is the idea a good business opportunity as well?
Competitive strategy
General objectives to be reached
Presentation of the Entrepreneur or Development Team
Study of the Business Environment
External factors affecting the project
Forces affecting the market
Analysis of risks, opportunities, and threats
Structure of the Company
SWOT (Strength, Weaknesses, Opportunities, and Threats) Matrix
Research and Development Plan
Agreements, Alliances, and Outsourcing
Marketing Plan
Analysis of the project’s target market
Marketing mix
Product
Place
Pricing policy
Promotion
Customer relations management
Quality Management
Production Plan
Human Resources Plan
Financial Plan
Investment plan
Projected cash flow and other statements
Break-even analysis
Start-up Program
Prerequisite conditions
Incorporation process
Raising capital and/or subsidies
Contingency Plan
