11.1. A product is only as good as its distribution

With a universe of applications now comprising over 500,000 applications on more than eight different mobile development platforms, distribution is more crucial than ever before in making sure that your target audience sits up and takes notice of the great application you’ve just developed. Put simply, good distribution will propel your app into superstardom, whereas bad distribution will confine it to oblivion.

While making a great app is a noble intention, the truth is that today consumers have thousands of great apps to choose from. The good news is that mobile users have developed a constant craving for new apps and will act on impulse to obtain them. By making sure your app is within reach, you’ll raise your odds of success dramatically.