11.4. Distributing through third parties

As well as using the direct distribution techniques mentioned previously, developers (and their companies) can also look to third parties to promote cross-marketing of their application and so stimulate distribution through their channels. We’ll look now at both content partners and WOM (word-of-mouth) channels.

11.4.1. Distributing through content partners

The opportunity of getting added exposure for your application by distributing it through content partners is often overlooked by developers, because it does require a bit of extra homework (and legwork!).