11.5. Summary

Good apps make news.

The iPhone has democratized what was previously the reserve of a geeky few by making it easy and fun to download an application onto a mobile device. Consumers crave good apps and are prepared to purchase them on impulse the same way they’d buy a candy bar. Where plenty of good apps are on display, the ones that win out will be the ones that are more visible (like those candy bars next to the cash register) or more top-of-mind with consumers.