Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 9. Monetization of location-base... > Businesses as a source of revenue

9.2. Businesses as a source of revenue

Despite the B2B market for LBS applications being still pretty much in its infancy, it’s an area with enormous untapped potential. Not only are global LBS subscription fees already at $861 million (2008),[6] but they’re forecast to more than triple within three years (see figure 9.8 for the forecast growth for 2009–2013). In addition, global mobile advertising spend is already close to US$2 billion globally (2008) with the expectation that LBS mobile advertising will, over time, account for an increasing part of this.

[6] Informa, “Current State of the LBS market: Backdrop and Outlook,” presentation by Jamie Moss, May 12, 2009.

Figure 9.8. Global LBS subscription revenues (USD millions) from 2008 (actual) to 2009–2013 (forecast)



  

You are currently reading a PREVIEW of this book.

                                                                                                                    

Get instant access to over $1 million worth of books and videos.

  

Start a Free Trial


  
  • Safari Books Online
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint