The ability to generate inspired ideas is vital in all creative industries, fashion being no exception. Basics Fashion Design 01: Research and Design (second edition) investigates fashion design research and how to use it to develop inspired designs and concepts. A second edition of one of AVA Publishing's best-selling titles, this book is revised and updated with a new design scheme and many new visuals from the catwalk, the studio and designers' portfolios. It includes new case studies and eleven interviews with key personnel, plus reflective exercises designed to instruct readers on how to excel in carrying out professional fashion research and design.