\ Navigation \ Exhibition graphics Student case study Retail Types Professional Case Study 1 = PROJECT SINGAPORE PAVILION FOR SHANGHAI EXPO 2010 DESIGNER J AMES DWYER DATE 2007 = = ! This imagined student brief was to design the Singapore Pavilion for the World Expo 2010 in Shanghai, China. In response to the theme `Better City, Better Life', the pavilion for this project is entitled `The City of Harmony'. The use of graphics is central to the narrative, leading visitors on a filmic journey over two levels. Through imagery visitors are given a taste of the unique contrasts and experiences found The design of the pavilion thus works to advertise the image and brand of Singapore to the rest to the world, encouraging guests to make it their next travel destination. The experience ends dramatically with a hydraulic `Sky-bridge' ­ a combination of bridge and lift that transports visitors back to the ground floor through an exciting multimedia display of Singapore's space-age future.