Design Management: Managing Design Strategy, Process and Implementation is a guide to the key knowledge, practice and skills involved in design management. Opening with a contextual overview of the subject, it explores the stages involved in the application of design to business. Areas of key practical skill are outlined to bridge the gap between creativity management, academic theory and professional practice. Each topic is accompanied by key questions about the issues raised, while professional case studies and interviews demonstrate the knowledge and practices described. The book includes professional case studies and insightful interviews, and the text is ccompanied by student exercises and talking points, bridging the gap between academic theory and professional practice.