162 | PART THREE Managing the Design Implementation KNOWLEDGE Design Policies, Procedures and Guidelines Documenting an organisation's attitude to design helps everyone engaged in the business understand how design operates at the various of levels within it. This documentation usually takes the form of design policies, procedures and guidelines, and these are useful building blocks for embedding design into the way a company thinks and acts, both strategically in the long term and in its day-to-day choices and decisions. They help connect the engagement of design to the organisational goals, decision-making processes within business units, and to the implementation of design projects. Design policies, procedures and guidelines define DESIGN POLICIES These are linked to the organisation's long-term strategic objectives for design. Design policies explain the thinking behind why something has to be done a particular way, and give broad outlines for making design decisions. According to Cooper and Press (1995), a design policy defines the meaning of design within the organisation, and serves to reinforce the brand and vision. They insist that `design managers must ensure policies are developed on design and related issues, to enable employees to plan strategy and implementation in light of the policy.' Some of these related issues will include setting up design