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S > Spine - Pg. 240

S Spine FINISHING TERM 240 Spine text set to read top to bottom. Spine width is calculated by dividing the number of pages by the pages per inch of the stock. Different countries follow different conventions for the orientation of text on a spine. In the UK and US text is typically placed so it runs top to bottom, which means it reads left to right when the book is placed cover up on a flat surface. In Europe, the convention is to place spine text bottom to top. Pictured is a book called A Snapper Up of Unconsidered Trifles created by Webb & Webb for artist Barbara Jones. It features spine text that runs top to bottom so it can be read from left to right. see Dust Jacket 85