Communicating with Your Fan Base

Communication should be an integral part of your web presence, so I will come back to this issue in the next chapter. However, for the moment, I want to look at your fans’ expectations about communication. In particular, I want to talk about how you can communicate and the nature of that communication.

Over the last few years, with the rise of social media, there has been a radical shift in the way artists and their audience can communicate. It is now possible for an artist to communicate directly with her fans, for fans to communicate directly with artists, and for a dialogue to be undertaken.