Choosing the Right Product

So now you’ve got an idea of the range of products that could be produced. Before we jump in and start creating like crazy, I think it is important for you to have an idea about who you are and what you do. If these seem like difficult questions for you, then it will be even harder to create a cohesive product that you can sell to your fan base.

Let’s look at this issue from a different perspective: What does your act offer to your potential fan base, and why would the fan base pay attention to/spend money for those offerings? Take some time to think about it. It’s very important.