About the Author

Chris Grams is president and partner at New Kind, where he builds sustainable brands, cultures, and communities in and around organizations. The open source way—including themes like openness, collaboration, transparency, community, and meritocracy—is a key influence in his work.

Previously, Chris spent 10 years at Red Hat, the world’s leading supplier of open source solutions, where he played a key role in building the Red Hat brand and culture, most recently in the role of senior director, Brand Communications + Design.

Chris blogs about the “dark matter” of organizations—brand, community, and culture—at Dark Matter Matters (www.darkmattermatters.com) and about the intersection of the open source way and business at opensource.com. He is also the Community Guide on Gary Hamel’s Management Innovation Exchange (www.hackmanagement.com), where he often writes about how to enable communities of passion in and around organizations.