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Chapter 5. The Internal Brand Positionin... > Internal Rollout Project Ideas

Internal Rollout Project Ideas

I’d like to share some specific ideas for embedding brand positioning within your organization that I’ve used before with great success. While not all of these techniques and projects will be right for your organization’s brand and culture, I provide them as examples and inspiration. Consider describing some of these ideas to your rollout team to help get the ideation process started.

As with the research ideas from Chapter 3, some of these ideas are easier to accomplish and less expensive than others. When it comes to internal rollout, I still look for low-cost, high-value rollout projects. Most of the projects you’ll see here don’t cost much money, but some of them will take the time of people within the organization.


  

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