Branding Strategies for Success (Collection) > Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands > Dedication Page

Table of Contents

Download Safari Books Online apps: Apple iOS | Android

Entire Site

Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

This Book

Branding Strategies for Success (Collection)

Search

Table of Contents

Title Page

Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands

Dedication Page

Praise for Six Rules for Brand Revitalization

Introduction to the Rules and the Rules-Based Practices

1. Background to the Turnaround

2. The Six Rules of Revitalization

3. Rule #1: Refocus the Organization

4. Rule #2: Restore Brand Relevance

5. Rule #3: Reinvent the Brand Experience

6. Rule #4: Reinforce a Results Culture

7. Rule #5: Rebuild Brand Trust

8. Rule #6: Realize Global Alignment

9. Realizing Global Alignment: Creating a Plan to Win

10. Do the Six Rules of Revitalization Work?

Index

The Truth About: Creating Brands People Love

What’s Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

Do You Matter?: How Great Design Will Make People Love Your Company

We dedicate this book to the memories and the
leadership of both Jim and Charlie, who loved
the McDonald’s brand with passion and who lived
the McDonald’s brand with pride.
—Larry Light and Joan Kiddon

You are currently reading a PREVIEW of this book.

Get instant access to over
$1 million worth of books and videos.

Start a Free Trial

Download Safari Books Online apps: Apple iOS | Android

This Book

Search

Contents

Six Rules for Brand Revitalization: Lear... > Dedication Page