The Six Rules are more than just a set of principles and a set of practices. These Six Rules and the associated practices help to create a proven mindset. Brands can be turned around and brought to life again through adherence to these rules:

When people work together and move in the same direction toward the same destination with passion and pride, things fall into place. In January 2005, The New York Times reported that McDonald’s worldwide growth at restaurants open at least 13 months, or same-store sales, was at its highest level in 17 years. Same-store sales grew 5.1 percent in the quarter.¹