10 Do the Six Rules of Revitalization Work? The Six Rules are more than just a set of principles and a set of practices. These Six Rules and the associated practices help to create a proven mindset. Brands can be turned around and brought to life again through adherence to these rules: · · · · · Rule #1--Refocus the Organization Rule #2--Restore Brand Relevance Rule #3--Reinvent the Brand Experience Rule #4--Reinforce a Results Culture Rule #5--Rebuild Brand Trust