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Yes We Did!: An Inside Look at How Social Media Built the Obama Brand
By: Rahaf Harfoush
Publisher: New Riders
Pub. Date: May 20, 2009
Print ISBN-10: 0-321-63153-6
Print ISBN-13: 978-0-321-63153-4
Web ISBN-10: 0-321-64871-4
Web ISBN-13: 978-0-321-64871-6
Pages in Print Edition: 216
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Overview
FOREWORD by Don Tapscott, author of Wikinomics and
Grown Up Digital
The Obama campaign’s mastery of social media for everything
from fundraising to volunteer coordination has been widely
reported. Until now, there hasn’t been an in-depth analysis
of how they did it.
In Yes We Did, new media strategist and campaign
headquarters volunteer Rahaf Harfoush gives us a behind the-scenes
look at the campaign’s use of technology, from its earliest
days through election night. She reveals strategic insights
organizations can apply to their own brands. Discover how
unwavering strategic vision and collaborative
technologies–email, blogs, social networks, Twitter, and SMS
messaging–empowered a formidable online community to help
elect the world’s first “digital”
President.
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