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Logo Design Love: A Guide to Creating Iconic Brand Identities
By: David Airey
Publisher: New Riders
Pub. Date: December 20, 2009
Print ISBN-10: 0-321-66076-5
Print ISBN-13: 978-0-321-66076-3
Web ISBN-10: 0-321-65725-X
Web ISBN-13: 978-0-321-65725-1
Pages in Print Edition: 216
Subscriber Rating:
4.454545454545454 [11 Ratings] Subscriber Reviews
Overview
There are a lot of books out there that show collections of
logos. But David Airey’s “Logo Design Love” is
something different: it’s a guide for designers (and clients)
who want to understand what this mysterious business is all about.
Written in reader-friendly, concise language, with a minimum of
designer jargon, Airey gives a surprisingly clear explanation of
the process, using a wide assortment of real-life examples to
support his points. Anyone involved in creating visual identities,
or wanting to learn how to go about it, will find this book
invaluable. - Tom Geismar, Chermayeff & Geismar
In Logo Design Love, Irish graphic designer David Airey
brings the best parts of his wildly popular blog of the same name
to the printed page. Just as in the blog, David fills each page of
this simple, modern-looking book with gorgeous logos and real world
anecdotes that illustrate best practices for designing brand
identity systems that last.
David not only shares his experiences working with clients,
including sketches and final results of his successful designs, but
uses the work of many well-known designers to explain why
well-crafted brand identity systems are important, how to create
iconic logos, and how to best work with clients to achieve success
as a designer. Contributors include Gerard Huerta, who designed the
logos for Time magazine and Waldenbooks; Lindon Leader, who
created the current FedEx brand identity system as well as the
CIGNA logo; and many more.
Readers will learn:
Why one logo is more effective than another
How to create their own iconic designs
What sets some designers above the rest
Best practices for working with clients
25 practical design tips for creating logos that last
Subscriber Reviews
Average Rating: 
Based on 11 Ratings
"Mechanical design/Artist" - by ahmedc on 11-APR-2013
Reviewer Rating: 
A good source of information with a lot of great ideas.
I thoroughly enjoyed the opinion of the author to get back to basics (sketchpad, hand drawing rather than computer)
Another good read!
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"To the Point " - by lreilly@meetme.com on 11-MAR-2013
Reviewer Rating:
Would be great for a graphic design freelancer. Simple, logical tips and tricks for communicating to clients and keeping yourself organized.
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"Similar to 'Work for Money, Design for Love'..." - by Tom P on 11-DEC-2012
Reviewer Rating:
Logo Design Love has many of the same principles from his later book 'Work for Money, Design for Love' but is still worth a read. It's quick and well laid out as well as explained properly.
Would of loved an expansion on intellectual copyright in the 15 Q&A's rather than just advising to look it up and a bit on how David begins to design a logo in AI... His methods would be interesting.
Worth a read though, there are lots of good points in there.
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"LogoDesignLove" - by Djs42s on 28-FEB-2011
Reviewer Rating:
I really enjoyed the ideas and examples of iconic logo design.The strategies for developing ideas was in line with the way I design.I believe a pencil and pad are invaluable in finding the right solution to visual problems.
I have to try his mind mapping technique!
His business strategy was on point when dealing with decisions made by "committee".The writing was simple and compelling.It was a quick and thought provoking read.I really enjoyed it!
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"A Great Guide & Source of Inspiration." - by darkflare on 12-APR-2010
Reviewer Rating:
I had been looking forward to reading "Logo Design Love" for some while now, I purchased the book through Amazon, and last night I finally had the chance to sit down a read it.
Now, firstly, I would like to blame David for my lack of sleep last night. His damn book kept me up later than anticipated as I couldn't put it down and finished it in one sitting.
The book featured an interesting insight in to the creation of several logos, good advice on how to approach a design, and most importantly for me, how to deal with clients.
"Logo Design Love" has given me a lot of ideas, useful tips, confidence, and also added to the desire to progress as a designer.
A lot of the tips in the book will lend themselves to other areas of design too, and I would recommend it to anyone starting out in design, as well as to those who are already active.
Top class!
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Top Level Categories:
Business
Digital Media
Sub-Categories:
Business > Branding
Digital Media > Graphic Design
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