xiv ABouT The AuThoR A n d Co n T R I B u To R s erik du Plessis Chairman, Millward Brown South Africa Erik is Chairman of Millward Brown (South Africa) and the author of The Advertised Mind published by Kogan Page in 2005 and since translated into nine languages. He was Visiting Professor at the Copenhagen Business School teaching neuromarketing from 2007­09. Erik worked as a market analyst, researcher and brand manager at a wine company before joining BBDO advertising as media director and research director. He then went on to start his own company, Impact Information, which built the largest database in the world of tracked television commer- cials (now more than 60,500). This company became Millward Brown