123 Chapter Seven BBH W hen Bartle Bogle Hegarty Advertising opened its doors in the mid-1980s it quickly established a remarkable reputation in the marketing and advertising industry. Its bold decision to refuse to do any creative pitches (ie produce specula- tive advertising campaigns as part of pitching for a client's business) went against existing practice and caused much debate. It was part of a broader philosophy the founders had about the importance of strategically grounded and effective work. Their belief in the marriage of creative, strategy and client management as three equal and interdependent pillars was a vital part of their approach and quickly won them high-profile clients. Within a decade, BBH had become one of the most admired agencies in the world. It now employs nearly 1,000 people in offices around the globe, including