Bold ­ the keynote presentation 313 Would you like to get to know more about the bold brands and their leaders? Bold ­ the keynote presentation Bold is an attitude of mind, but it's measured by how you behave. As we emerge from the recession it is becoming evident that those brands that have stayed true to their purpose and focused on differentiation are those that are gaining and sus- taining market share. Find out the secrets of their success. In this high-energy, engaging multimedia presentation we will take you deep into the minds and thinking of the executives within these companies: the difficult (sometimes seemingly reckless) decisions they made in their relentless strive to differentiate, how they made these decisions, how they overcame the challenges and engaged their people in the process. We will identify the key insights underly- ing these organizations' success ­ principles that you can take away and apply to your business. You will be inspired to develop new ideas to exceed your customer expectations; and the knowledge to translate these ideas into practical actions that will accelerate your organization's growth. In designing a keynote presentation to meet the specific needs of your event, we draw upon those stories and examples from our research that are most likely to resonate with your audience and align with the themes of your conference. To see a video taster, click here: http://www.boldthebook.com For more information contact jd@shaunsmithco.com Bold ­ the webinar If your time is limited but you wish to get a deeper insight into some of the bold practices and hear some of the stories first hand, you can register for one of our 60-minute Bold webinars. These online presentations, conducted by one of the authors, give you an espresso shot of inspiration delivered right to your desk. Please see our website for dates and details. Visit http://www.boldthebook.com/ for details and how you can register.