BIBLIOGRAPHY & WEBOGRAPHY David A. Aaker, Building Strong Brands, Simon & Schuster, UK, 2002 David A. Aaker, Brand Leadership, Free Press, UK, 2002 Joel Bakan, The Corporation: The Pathological Pursuit of Profit and Power, Constable and Robinson, UK, 2004 John Berger, Ways of Seeing, Penguin Books Ltd., UK, 1990 Alain de Botton, Status Anxiety, Penguin Books Ltd., UK, 2005 Stuart Crainer and Des Dearlove, The Ultimate Book of Business Brands, Capstone Publishing Ltd., UK, 1999 The Economist, Rita Clifton and John Simmons, Brands and Branding, Economist Books, UK, 2003 Richard Florida, The Rise of the Creative Class, Basic Books, UK, 2004 Malcolm Gladwell, The Tipping Point, Abacus, UK, 2002 Nicholas Ind (Ed.), Beyond Branding, Kogan Page, UK, 2005 Naomi Klein, No Logo, Flamingo, UK, 2001 Felicity Lawrence, Not on the Label, Penguin Books Ltd., UK, 2004 Wally Olins, On Brand, Thames & Hudson Ltd., UK, 2004