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Chapter 10 Endnotes

1 See FTC’s Preliminary Staff Report Protecting Consumer Privacy in an Era of Rapid Change: A Framework Businesses and Policymakers (Dec. 1, 2010), available at http://www.ftc.gov/os/2010/12/101201privacyreport.pdf.

2 See FTC’s Staff Report Protecting Consumer Privacy in an Era of Rapid Change: A Framework Businesses and Policymakers (Mar. 26, 2012), available at http://ftc.gov/os/2012/03/120326privacyreport.pdf

Unlike in its 2010 draft report (wherein the FTC’s recommendations applied to all commercial entities that collect or use consumer data that can be linked to a specific consumer, computer, or other device), the FTC concludes in its final report that its privacy framework should not apply to “companies that collect only non-sensitive data from fewer than 5,000 consumers a year, provided they do not share the data with third parties.”


  

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