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Location-Based Services

By leveraging social media technologies (such as tweeting and blogging) with geolocation data and game dynamics/mechanics, business can promote their products like never before. Given the technological advances over the past few years, behavioral targeting is expected to explode. Behavioral targeting is defined as the leveraging of social history data (where you are and what you are doing at any given time).

Despite the significant business value of leveraging real-time consumer data, companies need to be mindful of privacy issues regarding recording, storing, handling, and transferring geolocation data without the owner’s consent or knowledge.

Indeed, a wave of class-action lawsuits have been filed against Apple and many makers of popular mobile apps for allegedly unlawfully tracking users and sending their geolocation data history to advertisers.


  

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