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Fewer High School Graduates

Demographics are another reason why admission staffers at public universities have become road warriors. The college-age population in regions such as New England as well as parts of the Midwest and South is declining. The drop will become even steeper in some states in the next few years. Even more important for these schools is this reality: There will be fewer affluent high school grads with college-educated parents, which is the sweet spot for these schools. If there aren’t enough homegrown prospects, schools hope to poach them from other states.


  

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