55 handling your subordinates I fully accept that the majority of jobs don't involve your having to handle subordin- ates. But this chapter is for the minority which do, because, for that minority, it's a vital part of their role in their new job. Albert Einstein said, `I never teach my pupils; I only attempt to provide the condi- tions in which they can learn.' Successful people management is a lot like successful teaching ­ you need to inspire and motivate. That's what really counts. That's your job. Good leaders follow specific plans and put their subordinates first. But they don't make the mistake of trying to be everyone's best friend... 9 ten top tips for handling your subordinates Here are my 10 top tips for effectively handling and managing your subordinates: 1 Do develop good working relationships with your subordinates but be wary of becoming too emotionally close. It can weaken and undermine your authority. 2 Be fair. Treat your subordinates all equally and objectively. Avoid having favourites. And treat them all as you would wish to be treated yourself. 3 Be prepared to put on your cross face and to take appropriate measures with those who fail to perform to the required standards. But use it sparingly!