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SECTION 5: THE NEW NETWORKING > CHAPTER 25 NICHE MARKET NETWORKING ON TWITTER

CHAPTER 25

NICHE MARKET NETWORKING ON TWITTER

Featured Expert: Cindy Kraft of CFO-Coach.com and networking and niche marketing expert for the Career Thought Leaders Consortium (@CFOCoach)

“Mass markets are irrelevant; it’s all about niches: identifying what you do really well and doing it supremely well.”

—Deborah Gallant in her newsletter summarizing points from the new book, What Would Google Do?

One of the frequent challenges that job seekers encounter in the employment market is standing out from the crowd. Consider this: Googling “operational CFO Biotech” yields almost two million hits.

Here’s where having a niche can help. We tapped Cindy Kraft, one of the career industry’s leading experts on career niching, to help us understand how to whittle down those two million hits. “Narrowing that search string to ‘operational CFO Biotech Startup’ generates under 10,000 hits,” advised Cindy. “For even fewer hits, apply that keyword search at sites like Twitter or LinkedIn, which are much smaller in scope than Google, and you’ll see the importance of targeting a niche market.”


  

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