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Contents - Pg. v

v CoN Te N Ts List of case studies ix Acknowledgements x PART ONE Contexts 01 1 What is coaching? 3 Introduction 3 Defining coaching 5 What coaching isn't 11 Role of the coach 12 The manager as coach 14 Coaching as a management style 15 Coaching's role amongst the `helping skills' 16 `Coaching culture' 19 What this all means for implementing workplace coaching 21 Summary 21 02 Why coaching? 23 What coaching aims to achieve for individuals and their organizations 23 Why coaching works 28 Coaching vs other transformative interventions 39 Is coaching always appropriate? 41 Why choose coaching? 41 Summary 42 03 What we mean by an `agenda' for coaching? 44 What business applications might be suitable for a coaching agenda? 49 Defining an agenda that fits with an organization's needs, priorities and strategy 52 What if no agenda is set? 56 Is a coaching agenda always necessary? 56 Summary 57 An agenda for coaching 44