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Overview

Susan Brock manages the communication team at Financial Engines®, an online investment advisory firm in Palo Alto, California. Along with helping organizations communicate more effectively with their employees, Sue taught business writing at the college level for 10 years. She is the author of Writing Business Proposals and Reports and the co-author of Writing a Human Resource Manual, both published by Crisp Publications.

This Fifty-Minute™ Series Book is a unique, user-friendly product. As you read through the material, you will quickly experience the interactive nature of the book. There are numerous exercises, real-world case studies, and examples that invite your opinion, as well as checklists, tips, and concise summaries that rein-force your understanding of the concepts presented.

Coverage includes—

  • To review the basics of spelling, punctuation, and usage

  • To present practical principles for sharpening writing style

  • To explore ways to improve business memos, e-mails, and letters

  • To discuss writing bad news and writing to persuade

  • To explain how understanding personality types can improve business communication

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