1. Define the Situation

The most perceptive definition of a business presentation—how it differs from, say, a lecture or a training program or a speech—comes from my friend, Sir Antony Jay. “A presentation,” he says, “is an exercise in persuasion.”^[1] You want:

^[1] Antony Jay and Ros Jay, Effective Presentation (London: Pitman Publishing, 1996).