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    Simple Strategies for Developing and Writing Effective E-Newsletters

    • Simple Strategies for Developing and Writing Effective E-Newsletters

    • By:

    • Publisher: FT Press

    • Pub. Date:

    • Print ISBN-10: 0-13-254395-8

    • Print ISBN-13: 978-0-13-254395-8

    • Web ISBN-10: 0-13-255387-2

    • Web ISBN-13: 978-0-13-255387-2

    • Pages in Print Edition: 6

    • Subscriber Rating: 0 out of 5 rating0 [0 Ratings]

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    Overview

    This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.

    Crafting e-newsletters that work: quick guidelines for getting started, and getting results.

    Effective e-newsletters can be very productive for a business, department, or even an individual. They build relationships, keep clients connected, serve as a superb selling tool for new clients, and help focus your branding and marketing. But they must have substance and be simple, direct, concise, readable, and jargon-free. Here are some general guidelines....

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