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The Operational Level


image From Warfighting

[The operational level is] the link between strategy and tactics. The science of winning campaigns. Deciding when, where, and under what conditions to engage an enemy.

The operational level is the link between the strategic level and
tactics. The science of winning campaigns. Deciding when, where,
and under what conditions to engage an audience.


The operational level is where the actual planning of stakeholder engagement takes place. Once we know (from the strategic level) what we want the change in our stakeholders to be, we can then determine the best manner, time, message, and messenger to engage stakeholders. The operational level is where we make choices. Of what to say, of when to say it, and of how to say it. It is at the operational level that we anticipate stakeholder reaction by inventorying their current level of awareness; their concerns, fears, and hopes; and their likelihood to care about our content. It is at this level that we can project alternative ways of engaging, alternative content, and alternative messengers to anticipate reactions and choose the more likely....


  

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