Yet Another Stumble?

Then on October 10, just three weeks after announcing the split, a chastened Reed Hastings sent an e-mail to customers (also posted on the company blog). It was not expansive; it offered little explanation or apology. But in it Mr. Hastings reversed course. The very brief e-mail began:

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password...in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.³⁰

There was then a single paragraph about increases in the offerings of several movie and TV production studios.³¹ Mr. Hastings closed with this: