The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively > Contents - Pg. : Safari Books Online

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Contents

Introduction: Leadership, Discipline, and Effective Communication

PART I: LEADERSHIP AND COMMUNICATION: CONNECTING WITH AUDIENCES

1 Words Matter

The Power of Communication

Strategy = Ordered Thinking

The Nature of Effective Leadership Communication

Senator John McCain’s Blunder

David Letterman Jumps In

The Audience Has Its Own Ideas

The Struggle to Win Hearts and Minds

Connecting with Audiences

Recap: Best Practices from This Chapter

Lessons for Leaders and Communicators

2 Taking Audiences Seriously

What Bill Gates Said/What the Audience Heard

Netflix Misfires—Twice

Yet Another Stumble?

Restraining the Imperious Executive

Orienting on the Audience

Audience Engagement Checklist

Recap: Best Practices from This Chapter

Lessons for Leaders and Communicators

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