6.2. Direct the attention (“What am I looking at and why?”)

There are some things the human mind loves paying attention to, including the following:

• Things we like to eat

• Things that might eat us

• Problems we relate to

• People we empathize with

• Topics we care about

• Puzzles we want to solve

• Bright, shiny moving objects (see car advertisements)

• People we want to have sex with (see all advertisements)

• Things that explode (men)

• Things that are pretty (women)

• Things that are pretty and explode (men and women)