12 Campaign It! The Campaign It! model incorporates all the elements, procedures and skills necessary to communicate and influence effectively and with practice these become an instinctive part of how we think and operate on a daily basis. The Campaign It! model exists and is applied within this framework as shown below: The definition of a campaign The purpose of a campaign The Campaign It! model The philosophy of campaigning The attitudes and attributes of a campaigner We call this: `Thinking inside the box.'