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Chapter 6: Leave Out the Commercials: Let the Sentences Sell the Message - Pg. 67

6 Leave Out the Commercials 67 Leave Out the Commercials: Let the Sentences Sell the Message "The love of economy is the root of all virtue." --George Bernard Shaw C OMMERCIALS ON TELEVISION OR THE radio can be viewed as either clever, entertaining, and informative or insulting, ridiculous, and annoying, or perhaps both. Commercials