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Chapter 1: Five No-Worry Reality Checks > Reality Check #1: The Response - Pg. 19

Chapter 1 Five No-Worry Reality Checks Reality Check #1: The Response Let's start with the Mother of All Reality Checks--the ultimate reason you write at work. But first, answer this question: Why write at work? Don't think about your answer--just respond from your gut. A few words will do. Ready? What's your answer? If you're like most of the tens of thousands of people I've trained over the years, it probably was: "To communicate," or "To send information," or something like that. Actually, writing to comm- unicate is the job of newspapers and magazines. People read them to get information, pass the time, sip a Mimosa on a Sunday morning, and flip through the pages of the Sunday edition. In the business world, you write to get a response. Writing a proposal? You want the reader to sign on the dotted line. Sending an e-mail asking for material? You want the material, but that's