Five No-Worry Reality Checks u Decide whether they like a Website in less time than it takes to blink an eye. u Decide whether they like other print messages in only two or three words. u Read openings, sometimes closings, and very little of the middle of most business documents. u Retain far more of what they read than what they hear. Reality Check #3: Your Education Now, we get to the grizzly part of this chapter: your education.