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Dedication and Acknowledgments

Strategy 1 Probe: Targeting Your Audience

Strategy 2 Position: Massaging Messages and Maneuvering Meetings

Strategy 3 Persuade: Mastering the Cornerstones of Persuasive Communication

Strategy 4 Perform: Putting on Your Best Show With Media Old and New

Strategy 5 Preempt: Squashing Out the "No"

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